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| Mike McClellan |
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About Mike McClellan
Mike McClellan is a business marketing strategist. His focus is long term, bottom line business outcomes.
Mike was a senior writer for advertising agency Mojo before leaving to co-found one of Sydney’s most successful independent communications agency Kazoo now known as Batey Kazoo. During his career Mike has developed business and marketing strategies and written the advertising for some of the best known brands and marketers in Australia.
Can you remember the Red Rooster jingle? Yes he was responsible for those immortal lyrics red red ready red rooster. His subsequent consulting career has seen him work with many companies in a diverse range of industries.
Mike has helped these organisations redefine their business and product strategies as well as new marketing and communications plans. His areas of expertise include: Strategic Planning, Creative Marketing, Emotional Communication Building the Consumer Brand Relationship, Creating Advertising that Works and Managing the Client Advertising Agency Relationship Profitably.
During his keynotes and workshops Mike will provide you with strategically driven creative business solutions powered by a combination of hard nosed business pragmatism and marketing creativity to deliver where it counts – the bottom line.
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