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About Mark McCrindle
Mark McCrindle is one of Australia's leading social researchers and future commentators. He is the Director of a research Consultancy which specialises in generational studies across the Asia Pacific.
Mark is a full member of the Australian Market and Social Research Society and is qualified with the research industry's highest accreditation, QPMR (Qualified Practicing Market Researcher).
Mark has conducted research for organisations across most industry sectors including financial, telecommunications, retail, education, government and non-profit.
He extensively researches the new generations and accurately tracks emerging trends and is able to analyse the constant changes and communicate the implications these will have on business in the future.
He believes that in a fast moving and ever changing world companies must do more than just observe the times, they must understand them. Mark McCrindle focuses his research to provide business leaders with the strategies to do this.
With his interactive style, and a background in communicating with the tough youth market, Mark is experienced in engaging and motivating an audience. He is frequently called on to give keynote speeches, workshops, and full day training seminars.
Mark has a degree in Psychology from UNSW and a Masters Degree masters majoring in Social trends.
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