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About Amanda Stevens
Amanda Stevens never really intended to start up a company. As she describes it, she just woke up one morning and had a company. At just 21 she was in between contracts picking up freelance work in direct marketing.
Freelancing became full-time, and she found herself having to hire staff to help cover the workload. Her accountant set her up as a company and lo and behold, she had a small direct marketing consultancy.
Splash Consulting Group was doing well, but Amanda realised that if it was going to grow, it needed to specialise. Amanda and her partner were moving house when they discovered they both had a copy of the book Men are from Mars, Women are from Venus. Flicking through the book, she had a flash of the blinding obvious.
If those differences should be taken into account in a relationship, then they should be taken into account in marketing. Amanda, started researching gender differences in the brain. Two years later, Amanda launched SheMarketing methodology, which explores the key differences between men and women and how these differences drive responses to marketing.
Splash is now the only communications consultancy in Australia that markets specifically to women. Splash were the first consultancy in Australia to specialise in marketing to women and have arguably the most in-depth data bank on Australian women and what makes them tick.
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