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About Tom O'Toole
Tom O'Toole is the owner of the Beechworth Bakery, which in sixteen years has grown from a staff of two to sixty four, and to an annual turnover in the region of three million dollars–not bad for a guy who grew up poor and admits to being a kindergarten dropout!
Even more remarkable in a country town on the way to no-where, which was dying when he took over the bakery. During his presentations Tom shares how he took a bakery in a small dying isolated county town with a population of 3,000 people: from two staff to 70 full and part timers; from an annual turnover of $100,000 to in excess of $4 million; now serving well over 900,000 customers per year; and the rebirth of a community.
Tom's Beechworth Bakery has become the highest earning single retail bakery in Australia, and multi-winner of Tourism & Business Awards. His business model is emulated around the world. Tom is a unique combination of honesty, forthrightness, and humour.
He has built his bakery into one of Australia's greatest retail success stories and happily shares the secrets of his success which he believes to be attitude and customer service.
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